Texas Made · Family Owned · Veteran Owned

Clean Living, The Texas Way.

Home of The Texas Toothpaste®. Thoughtfully crafted oral care, sea moss gel, and clean-living essentials from our family-owned company in Forney, Texas.

The Fresh Breath Duo by Sheer Alternatives
Texas Made
Family & Veteran Owned
Glass-Forward Packaging
Forney, Texas

Our Story

Born From Necessity. Built With Purpose.

A difficult family season and farm equipment struggles pushed us to look more closely at what we were bringing into our home. What began as a practical family solution grew from the Dallas Farmers Market into Sheer Alternatives.

Our Mission

Thoughtfully crafted. Responsibly stewarded.

We create clean, thoughtfully crafted products while honoring God through responsible stewardship. We choose glass packaging and sustainable practices to reduce waste, encourage reuse and recycling, and care for what has been entrusted to us.

Find Your Routine

Shop By What You Need

Oral Care Bundles

Pair products into a straightforward daily routine.

Choose a Bundle →

Sea Moss Gel

Explore six St. Lucia sea moss gel blends prepared in Forney.

Choose a Blend →

Learn

Read about ingredients, packaging choices, and the thinking behind our products.

Start Learning →

Visit Us in Forney

Clean Living & Apothecary

312 E Main Street, Forney, TX 75126
Monday–Friday · 10 AM–7 PM

Or find us on weekends at the Dallas Farmers Market and through select Texas retailers.

Where To Find Us

Don’t Nobody Make Toothpaste Like Texas.